PIET MONDRIAN: DAS GEHEIMNIS DER PERFEKTEN BALANCE

La Prairie x Fondation Beyeler: Andy meets Warhols neueste Kunstreise führt in die Fondation Beyeler, eines der meistbesuchten Museen der Schweiz. Hier lassen Restauratoren mithilfe der Schweizer Kosmetikmarke La Prairie vier Gemälde des Malers Piet Mondrian auferstehen. Die Zusammenarbeit von La Prairie und der Fondation Beyeler führt nicht nur zu neuen kunstwissenschaftlichen Erkenntnissen über die Werke und den Maler Piet Mondrian selbst, sondern spielt eine wichtige Rolle in der Erhaltung dieser Werke für zukünftige Generationen.

„Mondrians Stil entwickelte sich von Landschaften und Stillleben zu geometrischen Leinwänden”

Die Fondation Beyeler verfügt über zahlreiche Werke von Piet Mondrian und eine der umfangreichsten Sammlungen des Künstlers in der Schweiz – angefangen von wichtigen frühen Arbeiten zu späten Klassikern dieses Meisters des 20. Jahrhunderts. Die Zusammenarbeit von La Prairie und der Fondation Beyeler unterstützt die Restauration von vier Werken für einen Zeitraum von zwei Jahren bis 2022. Danach sollen diese in eine grosse Mondrian-Ausstellung in der Fondation Beyeler einbezogen werden. 

Laut Ulf Küster, einem noch von Ernst Beyeler eingestellten Kurator der Fondation, hat Mondrian eine prägende Rolle in der Kunstgeschichte: „Der Maler hat auf strategische Art und Weise seinen Malstil von figurativ auf abstrakt verändert und spielt damit eine wichtige Rolle in der Entwicklung der modernen Kunst.“

Mondrians Stil entwickelte sich von Landschaften und Stillleben zu Leinwänden mit geometrischen Figuren und Mustern. Die 1920er-Jahre waren prägend für Mondrian. Als der 39-jährige Mondrian 1912 nach Paris zog, bedeutete dies einen dramatischen Wendepunkt in seinem Schaffen. Zu dieser Zeit war die französische Metropole die Welthauptstadt der progressiven Kunst. Dort entwickelte Mondrian nicht nur ein Gefühl für Farbe, sondern reifte auch künstlerisch: Sein Stil wurde zunehmend puristischer. Auch wurde er dort auf ästhetische Entwicklungen wie den Kubismus aufmerksam.

„Alles kommt und entwickelt sich aus der Natur”

Die vier Mondrian-Werke Tableau No. I (1921 – 1925), Composition with Yellow and Blue (1932), Composition with Double Line and Blue (1935) und  Lozenge Composition with Eight Lines and Red (1938) sind charakteristisch für Mondrians Werk. Der Künstler gilt als Begründer des Neoplastizismus in der abstrakten Kunst. Mondrian beschrieb es so: „Kunst ist eine Zweiheit von Mensch und Natur, nicht bloß Natur. Der Mensch gestaltet die Natur nach seinem Bilde: wenn der Mensch sein tiefstes Wesen wiedergibt, Innerlichkeit offenbart, muss er notwendigerweise auch die Natur verinnerlichen.” (kuntstdirekt.net)

Diese Geisteshaltung spiegeln auch die vier Werke mit den Elementen dieser „dritten Dimension” wider. Zunächst zeigen sich dem Betrachter die charakteristischen puren Farben. Bei genauerem Hinschauen entdeckt man unterschiedliche Weisstöne, Linien mit gleichen Dimensionen oder auch Doppellinien und variierende Pinselstriche. Die elegante Komposition von Form und Farbe spielt eine zentrale Rolle und soll nach Mondrian zu „Harmonie und Balance” führen. 

Interessantes Beispiel für diese eindrucksvolle Technik Mondrians ist das Werk Tableau No. I, das in den Jahren 1921 bis 1925 entstand. Es besticht durch seine räumliche Qualität und den auffälligen Einsatz roter Farbe. Trotz seiner reinen und klaren Formen und Struktur, die der Natur entlehnt sind, hat das Werk eine sehr lebhafte Ausstrahlung. 

Neben den kuratorischen und kunsthistorischen sind auch erste wissenschaftliche Erkenntnisse des Projektes erwähnenswert. In den ersten Monaten der Restaurierung wurde laut Markus Gross, dem Hauptkonservator der Fondation Beyeler, die generelle Kondition des Gemäldes evaluiert. Es handelt sich um ein einzigartiges, authentisches und niemals zuvor behandeltes Werk. Die Originalbildfläche weist sogar einen Fingerabdruck von Mondrian auf. Besonders bemerkenswert ist, dass Mondrian das Werk auf einer Arbeitsplatte und nicht auf einer Staffelei malte und in den Jahren bis zur Fertigstellung die Farbkompositionen mehrmals veränderte. 

Ein weiteres besonderes Merkmal stellen die Bilderrahmen der vier Werke dar. Mondrian entwickelte ein einzigartiges und für seine Zeit innovatives System mit Streifen- und Hilfsrahmen, die alle von ihm bemalt wurden. Laut dem Künstler sollten diese Rahmen das Gefühl von Tiefe verhindern, das durch traditionelle geschnitzte Rahmen erzeugt wurde. Man erhofft sich vertiefende Erkenntnisse über die Arbeitsweise Mondrians im Rahmen des Projektes mit internationalen Mondrian-Experten, u. a. einem Team aus Amsterdam. Bis zum Jahr 2022 sollen diese und andere Mondrian-Bilder miteinander verglichen und mit Mikroskoptechnik, Begutachtung mit natürlichem Licht und unter UV-Licht untersucht werden.

Luxus mit höherem Sinn?

La Prairies Auseinandersetzung mit der Kunst begann in den 1930er-Jahren. Kunst hatte seit je einen prägenden Einfluss für die Kosmetikmarke und bilde sozusagen ihre DNA. Der CMO Greg Prodromides drückt es so aus: „Kunst ist ein Prisma, durch das wir die Welt sehen.” Ein interessantes Beispiel für die zentrale Rolle, die die Kunst im Konzern spielt, ist der Entwurf der avantgardistischen Künstlerin Niki de Saint Phalle für die „Skin Caviar La Prairie“-Flaschen. Die Verbindung des von Saint Phalle für die Flaschen benutzten Kobaltblaus spielt auch in La Prairies Produktdesign eine zentrale Rolle. 

La Prairie Skin Caviar Tiegel in Kobaltblau

Auch Elemente aus der Bauhausperiode zeigen sich im kreativen Ausdruck des Hauses und der Marke. Piet Mondrians Einfluss prägt seit einigen Jahren die Gestaltung von La Prairie-Produkten und Boutiquen. Boutique-Designs sowie die Verbindung zur Natur bilden eine natürliche Verbindung zwischen den Werken des Künstlers und der Marke La Prairie. Das Design der Marke ist stark inspiriert von Mondrians minimalistischer Ästhetik, seiner geometrischen Präzision und der Reinheit der Form.

Darüberhinaus soll durch die Zusammenarbeit von La Prairie und der Fondation Beyeler die Restaurierung der Werke unterstützt werden und der Gesellschaft zurückgegeben werden. In sechs Web-Episoden auf www.laprairie.com/de-ch/the-art-journal kann man diesen Prozess nachverfolgen. 

Danke fürs Lesen und bis bald

LA PRAIRIE X FONDATION BEYELER – PIET MONDRIAN CONSERVATION PROJECT

Press release:

LUXURY WITH A HIGHER MEANING

La Prairie’s tireless pursuit of timeless beauty has inspired the house to support initiatives that strive to preserve and promote culture and science through a singular vision of beauty – through the prism of Switzerland.

With this in mind, the House of La Prairie has articulated a deliberate, meaningful Corporate Social Responsibility strategy honouring three areas of focus: Swissness, Science and Art and Culture, that, combined, speak to the house’s commitment to giving back – purposeful, relevant gestures of support and patronage, from Switzerland to the world.

ART AND CULTURE: AN EXPRESSION OF AN INTRINSIC LINK WITH ART

The world of La Prairie has been inextricably linked to the world of art from its very beginning: from the artistic effervescence of the Clinique La Prairie in Montreux to a pivotal encounter with contemporary artist Niki de Saint Phalle. La Prairie’s audacious spirit – its willingness to break the codes of luxury, to follow untrodden paths that surprise as much as they inspire – is the very same audacious spirit as that of the artist: explorer, pioneer, adventurer.

Just as the house seeks to create a world of timeless beauty, the world of contemporary art strives to push the boundaries of time. Art bears witness to the world in which we live and looks ahead to the world of tomorrow, creating something timeless and indelible.

In this pursuit of artistic expression, La Prairie established a partnership in 2017 with the world’s leading contemporary art fair Art Basel, which takes place annually with shows in Basel, Hong Kong and Miami Beach. For each edition, La Prairie commissions an artist to create an original art piece as a creative metaphor of the brand’s values through the prism of time.

“With this new initiative, La Prairie’s expands its cultural engagement exemplifying our long-term commitment to the world of art and culture while contributing to elevating our meaning,” said Greg Prodromides, Chief Marketing Of cer of La Prairie.

In 2020, as part of La Prairie’s Corporate Social Responsibility efforts, the brand proudly opens a new chapter in its support of art and culture by partnering with Fondation Beyeler, one of the most prestigious art institutions in Switzerland in order to support the preservation of four iconic art pieces for generations to come.

“As a Swiss house, we are particularly proud to support one of Switzerland’s most prestigious cultural institutions. With Fondation Beyeler, we have common values and the purpose to share art from Switzerland to the world. Bringing La Prairie’s support to a project dedicated to preserving iconic works of art from the passing of time gives even more meaning to this collaboration,” Mr Prodromides added.

Elaborating on the partnership, Ulrike Erbslöh, Managing Director at Fondation Beyeler said: “Our partnership with La Prairie is a catalyst for innovation, triggering an exciting opportunity for a creative dialogue. Through this patronage, La Prairie and Fondation Beyeler have joined forces for the Piet Mondrian Conservation Project with the aim of highlighting the importance of art conservation. Delivering the highest quality is part of the DNA of Fondation Beyeler. We always aim for perfection. And so does La Prairie.”

ART CONSERVATION AT FONDATION BEYELER

Founded in 1997 by art collectors and gallery owners Ernst and Hildy Beyeler, Fondation Beyeler is the most visited art museum in Switzerland. The collection includes over 400 post-Impressionist, Classical Modern, and contemporary works. Situated in Riehen, Basel, it shows three to four temporary exhibitions a year that are devoted to pioneering artists or art movements, including Pablo Picasso, Paul Cézanne, Claude Monet, Henri Matisse, Alberto Giacometti, as well as Louise Bourgeois, Jeff Koons, Marlene Dumas, Richard Serra, Jean- Michel Basquiat and Andy Warhol.

As artworks are subject to the effects of time, central to the vision and ongoing mission of Fondation Beyeler is their department of art conservation, which undertakes the vital role of ensuring ongoing cultural patrimony. Fondation Beyeler’s conservators sit at the frontier of preserving artworks for posterity, with their holistic approach going beyond the realm of art restoration. The aim of the art conservator is a multi-faceted one. It involves closely studying the unique attributes and properties of individual artworks, and documenting, analysing, and anticipating what the impact of time may be upon it. Equipped with this depth of knowledge, the necessary steps are taken to conserve the artwork, and thus protect, preserve, and display the original intention of the artist for future audiences. By carrying out their multi-disciplined approach, the conservators of Fondation Beyeler are not merely protecting art in order to prolong its longevity. They are ensuring the very continuity of culture and art appreciation.

“Art is an important part of our lives. It testi es to how people see and understand the world in which we live. It is therefore essential to preserve artefacts so we can remember, learn about and honour those who were involved,” said Markus Gross, Head Conservator at Fondation Beyeler. “We are delighted that La Prairie supports this project and contributes to raising awareness of the importance of art conservation,” he added.

UNCOVERING MONDRIAN’S MINIMALIST MASTERPIECES

Fondation Beyeler has one of the most comprehensive collections of Piet Mondrian paintings in Switzerland, ranging from important early works to the late classics of this 20th century master. The planning of a large Piet Mondrian exhibition at the Fondation Beyeler gave the impulse to launch a Piet Mondrian research and conservation project with the support of La Prairie.

Indeed, commencing in 2020, La Prairie will take on the role of exclusive patron of a two-year art partnership, involving the conservation of four Piet Mondrian masterpieces.

The four Mondrian paintings – Tableau No. I; Composition with Yellow and Blue; Composition with Double Line and Blue; Lozenge Composition with Eight Lines and Red – were produced between 1921 and 1938, and perfectly display Mondrian’s inimitable style and piercing, precise, and re ned approach.

In forming a distinctive visual language that shaped the artistic culture of the 20th century and beyond, Mondrian was a true original, fearlessly exploring the fundamental elements of art in the creation of something wholly new. His dedication to precision was all-encompassing, and his paintings sought to embody a sense of balance, order, and harmony in the world as he saw it.

In partnership with La Prairie, Fondation Beyeler will employ in-depth research and a multi-disciplined approach to ensure the longevity of Mondrian’s precious artworks.

Through this important conservation project, La Prairie is delighted to be able to further foster the notion of luxury with a meaning, which remains a central pillar of the brand and its ongoing mission. This unique opportunity to give something back to the world of art and culture, and also pay homage to the brand’s artistic heritage – greatly inspired by Mondrian’s minimalist aesthetic, geometric precision, and purity of form – is unrivaled.

TELLING THE STORY OF ART

La Prairie takes an experimental approach to art communication by creating a compelling digital content storytelling in the form of a journal.

Throughout a series of episodes, available exclusively on The Art Journal on laprairie.com which will detail and document the process of art conservation, various stages of the project will be unveiled, presenting a masterful process normally kept behind the scenes.

As The Art Journal unfolds and comes to life, La Prairie has the unprecedented opportunity to present the importance of knowledge, skills, science and technology required to conserve artworks of immeasurable value and cultural significance. This complex project presents a fascinating voyage into not just the subtle majesty of minimalism, but also the thought processes, practices, and creative rituals of an iconic figure in 20th century art.

ABOUT LA PRAIRIE

La Prairie is the leader in luxury skincare, present in 90 countries around the world. Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978. La Prairie endeavours to ful ll a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating skincare to art.

ABOUT LA PRAIRIE’S CORPORATE SOCIAL RESPONSIBILITY

La Prairie’s tireless pursuit of timeless beauty has inspired the house to support initiatives that strive to preserve and promote culture and science through a singular vision of beauty – through the prism of Switzerland. With this in mind, the House of La Prairie has articulated a deliberate, meaningful Corporate Social Responsibility strategy honouring three areas of focus: Swissness, Science and Art and Culture, that, combined, speak to the house’s commitment to giving back – purposeful, relevant gestures of support and patronage, from Switzerland to the world.

ABOUT FONDATION BEYELER

The Fondation Beyeler is a museum of modern and contemporary art founded in 1997 by the art collectors and gallery owners Ernst and Hildy Beyeler. The collection includes over 400 post-Impressionist, Classical Modern, and contemporary works. The museum building in the idyllic Berower Park was designed by renowned Italian architect Renzo Piano. Over 7.5 million people from all over the world have visited the Fondation Beyeler since it opened and with between 300,000 and 400,000 visitors a year, it is the most visited art museum in Switzerland. It shows three to four temporary exhibitions a year which are devoted to pioneering artists or art movements, including Pablo Picasso, Paul Cézanne, Claude Monet, Edgar Degas, Henri Matisse, Ferdinand Hodler, Max Ernst, Alberto Giacometti, Alexander Calder, and the Surrealists, as well as Louise Bourgeois, Gerhard Richter, Jeff Koons, Marlene Dumas, Richard Serra, Jean-Michel Basquiat, Andy Warhol and Wolfgang Tillmans. The Fondation Beyeler also offers an extensive program of art education and events, with guided tours, workshops, concerts, readings and multilingual art historical publications.

ABOUT PIET MONDRIAN

Piet Mondrian (1872 – 1944) was a Dutch painter who is regarded as one of the most in uential artists of the 20th century. Within the strictest con nes of precision, and by limiting himself to only the purest essence and most fundamental elements of art, Piet Mondrian utterly rewrote the rulebook for the construction of the masterpiece. In doing so, his pioneering abstract paintings and compositions formed an aesthetic which would go on to shape the 20th century, and in uence every corner of the art world and creative industries, even reformulating the way we approach visual culture in its entirety.

From the Dutch pastoral paintings of his youth, through highly individual and iconoclastic interpretations of Post- Impressionism and Cubism, the evolution of Mondrian’s artistic style developed alongside his journey to Paris, and his exploration for a sense of self. By 1914, he was producing the paintings which cemented his stark and particular way to concentrate on the very essential in art, and carving a distinctive visual path he would follow for the remainder of his lengthy career. When asked about the creation of his Compositions, Mondrian claimed his approach was informed by an attempt to focus solely on the emotion, which the purity of line and colour create. The impact of Mondrian’s Compositions was immediate, and laid powerfully in uential foundations that galvanised artists and art movements across Europe. Indeed, those Compositions almost instantly established one of the most recognisable artistic vernaculars in the canon, which, while often imitated, were possibly never bettered. While other artists reduced, Mondrian puri ed, distilled, and re ned.

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#EventTip: BUCHVERNISSAGE – HOMMAGE AN EINE DESIGNIKONE

Buchvernissage – mit Live-Musik und Citroënparade – von «The Goddess – La Déesse. Investigations on the Legendary Citroen DS» von Autor Christian Sumi, erschienen bei Lars Müller Publishers.

Hommage an eine Designikone

Ursprünglich angedacht im Museum of Modern Art (MoMa) in Manhattan,
findet die Buchvernissage nun am Donnerstag, den 27. August 2020, im Bogen33 statt. Die Vernissage ist zugleich der Beginn einer neuen Kooperation von Bogen33 und Lars Müller Publishers. H100 Das Möbelhaus lädt Sie herzlich dazu ein!

Donnerstag, 27. August 2020,
17.30-20.00 Uhr / H100, Bogen33, Hohlstrasse 100, 8004 Zürich

© Heinz Unger, Zürich

Programm:
Ab 17:30: Apéro und Autoschau verschiedener Citroën DS-Modelle
18:30: Vortrag von Christian Sumi
Ab 19:00: Live Musik von Zebra
20:00: Verlosung

Datum:

Donnerstag, 27.08.2020 17:30

Veranstaltungsort:

H100 Das Möbelhaus, Bogen33

Adresse:

Hohlstrasse 100, 8004 Zürich

Veranstalter:
H100 Das Möbelhaus
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