LA PRAIRIE ANNOUNCES LEAD PATRONAGE OF NIKI DE SAINT PHALLE’S MOST SUBSTANTIAL U.S. RETROSPECTIVE EXHIBITION AT MOMA PS1 IN NEW YORK

On view from March 11 to September 6, 2021, Niki de Saint Phalle: Structures for Life will feature over 200 works created from the mid-1960s until the artist’s death, including sculptures, prints, drawings, jewellery, films, and archival materials. Highlighting Saint Phalle’s interdisciplinary approach and engagement with key social and political issues, the exhibition will focus on works that she created to transform environments, individuals, and society.

Through this patronage, La Prairie honours Saint Phalle’s audacious and visionary feminist spirit – her defiance of social norms and her willingness to break the codes both in her personal life and work.

This collaboration is an opportunity for the Swiss luxury house to enable the world to experience Saint Phalle’s revolutionary work and also to shine a light on her achievements as a woman and an avant-garde feminist artist who devoted her life to her vision – one of social, racial and gender equity. “Niki de Saint Phalle created artwork that explicitly rejected patriarchal values and artistic convention. Her Nanas confront Western standards of femininity and decorum: they are brash, ecstatic, and embrace sexuality. She created her Nanas at such a large scale specifically so that they could dominate – literally tower over – men. Saint Phalle was also an iconoclast in her personal style and way of life,” according to Ruba Katrib, Curator of the exhibition.

Through her lifetime, Niki de Saint Phalle used her platform as an artist to bring attention to various issues advocating for women’s equality to provoke and trigger conversations – a legacy that today continues to inspire new generations of artists and women beyond. Niki de Saint Phalle also shaped art movements such as Nouveau Réalisme. As the only woman in the 1960s-founded group, she offered a unique perspective and proved her art was as innovative as her male counterparts. “This collaboration with MoMA PS1 is a meaningful opportunity for us to share Niki’s philosophy with the world and associate her spirit: pioneer, perseverant, strong, feminist to the one of La Prairie. We are particularly proud to be able to support the life, oeuvre and cultural legacy of the artist we consider to be a pivotal encounter for our House,” said Greg Prodromides, Chief Marketing Officer at La Prairie.

Indeed, the work of Niki de Saint Phalle has a particular resonance for La Prairie as it was her striking use of cobalt blue that was the inspiration behind La Prairie’s iconic Skin Caviar Collection colour. In 1982, Niki was developing her eponymous fragrance from her atelier in a shared design studio in New York where La Prairie’s team would often engage in creative exchanges. When La Prairie encountered Niki de Saint Phalle’s cobalt blue – her favourite colour that she describes “as the colour of joy and luck” – the link became clear: only cobalt blue would do. A fortunate encounter that would spark a bond with the House of La Prairie and seal it forever.

Just as Niki de Saint Phalle raised awareness on modernist, progressive views, La Prairie’s founder paved the way to pioneering discoveries. Dr. Paul Niehans was a dreamer, a seeker of beauty. Art was central to his science, central to his dream to hold time in his hand, central to his pioneering spirit. A spirit mirrored in Niki de Saint Phalle’s inner flame of audacity. She expressed a new femininity, one which stood in opposition to the conventional influences and values of society.

This partnership with MoMA PS1 is an expansion of La Prairie’s support of Art and Culture by creating new connections with the world of art and its various representatives, whether emerging or established artists or cultural institutions. A commitment that continues to flourish and to build on the House’s existing partnerships with art fairs Art Basel and West Bund Art & Design and the iconic Fondation Beyeler in Switzerland. Niki de Saint Phalle: Structures for Life is on view at MoMA PS1 in New York from March 11 to September 6, 2021, organised by Ruba Katrib, Curator, with Josephine Graf, Assistant Curator, MoMA PS1.
More information at moma.org/ps1.

About La Prairie
La Prairie is the leader in luxury skincare, present in 90 countries around the world. Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness — the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978. La Prairie endeavours to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating skincare to art. The world of La Prairie has been inextricably linked to the world of art from its very beginning: from the artistic effervescence of the Clinique La Prairie in Montreux to
its pivotal encounter with contemporary artist Niki de Saint Phalle. La Prairie’s audacious spirit – its willingness to break the codes of luxury, to follow untrodden paths that surprise as much as they inspire – is the very same audacious spirit as that of the artist: explorer, pioneer, adventurer.

About MoMA PS1
MoMA PS1 champions how art and artists are at the intersection of the social, cultural, and political issues of their time. Providing audiences with the agency to ask questions, access to knowledge, and a forum for public debate, PS1 has offered insight into artists’ diverse worldviews for more than 40 years. Founded in 1976 by Alanna Heiss, the institution was a defining force in the alternative space movement in New York City, transforming a nineteenth century public schoolhouse in Long Island City into a site for artistic experimentation and creativity. PS1 has been a member of New York City’s Cultural Institutions Group (CIG) since 1982, and affiliated with The Museum of Modern Art since 2000.

About Niki de Saint Phalle
Niki de Saint Phalle was born in Neuilly-sur-Seine, France in 1930 and raised in New York City. She moved to Paris in 1952. In the late 1950s, Saint Phalle met artist Jean Tinguely, an important collaborator whom she married in 1971. She was the only female member of the Nouveau Réalisme group with Tinguely, Arman, Christo, and Yves Klein, among others. In 1961, the first solo exhibition of Saint Phalle’s work was held at Galerie J, Paris. That same year, her work was included in the exhibition The Art of Assemblage at The Museum of Modern Art, New York. Saint Phalle was the subject of a retrospective at the Ulm Museum, Germany, and Centre Pompidou, Paris in 1980, and at the Kunsthalle Bonn in 1992. In 1994, she moved to California, where she lived until her death in 2002. Posthumously, her work has been the subject of major exhibitions at Tate Liverpool (2008); Grand Palais, Paris (2014); and the Power Station of Art, Shanghai (2018). Saint Phalle is represented in public collections including The Museum of Modern Art, New York; Musée d’Art Moderne de la Ville de Paris, Paris; Stedelijk Museum, Amsterdam; and Tate Gallery, London.

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