Comme des Gar├žons – ARTxMAIL

I recently came across a truly innovative concept, beautifully blending Japanese culture, photography, art and fashion.

Modern technology and the extensive use of mobile┬áhave caused traditional forms of mail such as snail mail to lose their┬áappeal:┬áComme des Gar├žons, one of my favourite brands, is famous for not following┬átrends and staying true to its individual appeal.

“Traditionally going against the stream and norms”,┬áComme des Gar├žons transformed its direct mailer into pieces of art, a true collectors item aimed only to its best customers, partners and VIPs- ┬áThe brand cooperated with the talented artists Ai Weiwei, Ren├ę Burri or Mondongo.

As it can be seen on the pictures below, the results incorporate vivid, colourful elements, collage and 3D characteristics. The beautiful mailers speak for themselves, and it is worth taking a look at each one of them separately.

23-cdg-5.nocrop.w1800.h1330.2x 23-cdg-6.nocrop.w1800.h1330.2x 23-cdg-13.nocrop.w1800.h1330.2x 23-cdg-11.nocrop.w1800.h1330.2x

23-cdg-10.nocrop.w1800.h1330.2x 23-cdg-9.nocrop.w1800.h1330.2x 23-cdg-8.nocrop.w1800.h1330.2x 23-cdg-7.nocrop.w1800.h1330.2x 23-cdg-14.nocrop.w1800.h1330.2x 23-cdg-16.nocrop.w1800.h1330.2x  23-cdg-19.nocrop.w1800.h1330.2x 23-cdg-20.nocrop.w1800.h1330.2x 23-cdg-26.nocrop.w1800.h1330.2x 23-cdg-25.nocrop.w1800.h1330.2x 23-cdg-24.nocrop.w1800.h1330.2x 23-cdg-23.nocrop.w1800.h1330.2x 23-cdg-22.nocrop.w1800.h1330.2x 23-cdg-21.nocrop.w1800.h1330.2x

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